What it is
- A Windows application.
- A tool for inventorying (performing quantitative analysis) of your content.
- A tool for auditing (performing qualitative analysis) of your content.
- A tool for "doing" content strategy per department (expressed as "clients").
- Built around how I practice content inventories and audits.
What might be the future
- Building an information architecture with back ties to the content inventory.
- A tool you can use to generate a 'content strategy guide' for clients including page tables (see Kristina Halvorson's book).
- Easier to use/understand.
What it isn't
- An introduction to content strategy. If you need that, see Kristina Halvorson's Content Strategy for the Web or Richard Sheffield's Web Content Strategist's Bible.
- A Mac application (yet).
- A full CRM app. For real. If you need CRM, look elsewhere.
- Limited to web pages: you have content outside of your website. You need to inventory and audit it.
- A spreadsheet. You can get a content inventory spreadsheet from Adaptive Path or a zillion other places.
- Pretty. I'm focused on solving a problem first, making it pretty second.
- Perfect. Chances are really good you could lose data.
